CMS Document 6469-v1

CMS Communications Group report On the 4th July 2012 seminar at CERN announcing the “Observation of a new boson with mass around 125 GeV”

Document #:
Document type:
Submitted by:
Lucas Taylor
Updated by:
Lucas Taylor
Document Created:
27 Aug 2012, 16:11
Contents Revised:
27 Aug 2012, 16:11
Metadata Revised:
27 Aug 2012, 16:11
Viewable by:
  • Public document
Modifiable by:

Quick Links:
Latest Version

Other Versions:
05 Sep 2012, 16:30
05 Sep 2012, 16:04
04 Sep 2012, 14:57
31 Aug 2012, 16:33
31 Aug 2012, 16:19
On the 4th of July 2012, the ATLAS and CMS collaborations at CERN presented their latest results on the search for the Higgs boson. CMS, presenting first, announced the “observation of a new boson with mass around 125 GeV”. ATLAS followed with very similar results.
In anticipation of this discovery announcement – partially fed by rumours in the blogosphere – 88 journalists from 55 media organisations attended the seminar, including 11 global news agencies, 21 print press representatives, and 20 TV companies. After the seminar the CERN Director General and the ATLAS and CMS Spokespersons hosted a press conference. This then followed by one-on-one discussions between journalists and physicists, including about 20 from CMS, and live TV and radio interviews. Media events were also held at the ICHEP 2012 conference in Melbourne and at CMS institutes around the world.
This note summarises the CMS communications activities relating to the July 4th seminar at CERN. It covers the preparation of materials for the media and the public, the communications systems used, and the logistics at CERN. It serves as an “aide memoire” for future events and identifies several things that could be done better in future.
The communications for the event were hugely successful, as reflected in the statistics below.