CMS Public Communications - Website Strategy and Actions

Document #:

CMS-doc-5625-v1

Document type:

Report

Submitted by:

Lucas Taylor

Updated by:

Lucas Taylor

Document Created:

21 Oct 2011, 14:07

Contents Revised:

21 Oct 2011, 14:07

Metadata Revised:

21 Oct 2011, 14:07

Abstract:

This document defines the key messages, content, and target audiences of the public website. We then review the current public website (http://cmsinfo.web.cern.ch) to identify the areas most needing attention, being also guided by a detailed analysis of website monitoring data . A number of important changes to the public website are needed: (1) to focus more on fresh news and results; (2) to consolidate our introductory material; (3) to prune and polish our multimedia resources, and (4) to establish a section covering education.

Files in Document:

• cms-public-website-strategy-v1.doc (1.1 MB)
• cms-public-website-strategy-v1.pdf (1.3 MB)

Topics:

• CMS Management:Communications Group
• CMS Management:Collaboration Board
• CMS Management
• CMS Management:Communications Group:Information Systems
• Computing:Computing: User Support
• Computing

Authors:

• Lucas Taylor